Friday, October 24, 2008

Why You Should Market Instead Of Sell In Your MLM Biz!

By Joe Okoro

The successful network marketers of our time do not sell their products or the opportunity. They market themselves, then their products and ultimately the products. Marketing does not involve trying to convince a prospect to buy a product as selling does, instead it builds relationship first with a prospect, find out the needs and supply a product to fill that need.

Marketing on the Internet also means gradually leading a prospects slowly through a series of follow up autoresponder emails designed towards building a relationship with him while mildly advertising a product to him. However, to help him appreciate this, you need to let him understand why he needs the product. This will help you to connect with the prospect psychologically and help him desire your product before you present it.

Most accomplished network marketers of our time have realized this and have used it to build mammoth sized network downlines with the aid of the Internet. They do this by developing marketing funnels that are Internet based and use it as a means to recruit people while building a relationship simultaneously.

When you market effectively, sometimes before you make your company products available some of the prospects will ask you to provide them with the products and they will be grateful to you for such a privilege.

It is noteworthy to say that I see shy people who have learned to market use the Internet to build very successful network marketing business while their mates who have not realized the Internet and who keep selling their MLM by trying to prospect to every Tom, Dick and Harry within 3 feet, as well as make cold calls as their companies advised.

Methods that have proved ineffective and should be discarded. These networkers are doing all this simply because they don't know any better.

When you use the power of technology to market your network marketing business, then you would have left the crowd of 99.9% of network marketers who do not know that the Internet can be used to grow a massive and successful network of people who are making the most money in this lucrative industry.

Now that you have known that marketing is a lot different from selling and that this can make your MLM business very successful, what is stopping you from using the Internet as the successful networkers are doing?

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