You may not have heard about article marketing, but you have almost certainly seen it in action. It is not a new concept, having been around for years and years in newspapers and magazines. In fact, article marketing may be as old as mass printing.
Article marketing basically is a form of marketing where a business that is trying to expand their market makes an article available for use whilst charging nothing. Although the business may possess no specific mention within the article, one of the services it provides may be highlighted favourably.
If these free articles are of a high standard, chances are that publishers will seek to take advantage of them due to the cost savings because even without employing a writer for an article, these publishers will be able to fill up their page space. A mutually beneficial situation is thus created as both the print medium and business stand to save money.
The idea is exactly the same on the internet as it is in print media. Article marketing works equally well with e-commerce and web publishing, and the use of it has expanded with this new opportunity. Free website traffic is one of the main incentives for businesses.
Through the existence of the internet, search engine optimization has been another dimension added to article marketing. The website traffic of a business can improve dramatically just by having articles targeted to certain keywords. Readers will be attracted by a well constructed article pertaining to a popular issue and more readers usually translate to a higher profit on the internet.
A core advantage that one is presented with by article marketing is most definitely the exceptionally low costs as it is virtually free to publish an article, particularly on the internet. Having a high amount of available and well written articles can prove to be an effective method of traffic generating and its efficacy can be improved drastically if links back to the website of the originator are provided.
Article marketing has also been subcategorized as a part of search engine optimization. A meteoric rise in the rankings of search engines can be caused by the supply of articles that possess links back to a website because the amount of links to a site is a factor heavily considered by numerous search engines when showing results.
To conclude, article marketing is a strategy that has been tried and tested over the years and has shown to be a truly cost saving and valuable alternative when compared with other types of advertising. Due to its capacity to increase website traffic, it is also a highly recommended and well suited strategy for internet businesses and e-commerce.
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