Sunday, March 29, 2009

Custom Lanyard - Marketing and Promotion

By Hazel Frickson

For excellent identificaton and security purposes a Custom Lanyard, worn around the neck is excellent. As a functional promotional item, civic, fraternal and most religious organizations as well as schools, hospitals, businesses, tradeshows, special events and seminars find a Custom Lanyard the perfect answer. It's important to know the variety of materials from they are constructed. Polyester materials, being the most popular for its durability and long wear, along with nylon which is great for high detail silk screening imprints, tube lanyards made from tube-formed polyester are narrower in width for those who prefer a lighter material around their neck and woven polyester from which stitching logos and other detail directly to the material are the most common.

A Custom Lanyard attachment enhances its functionality. There are various attachments available such as a special loop for a cell phone, a keyring, J-hook, oval and thumb hooks, a bulldog clip and lobster claw. The mechanism for these include a swivel movement. However, one attachment can be purchased without the swivel mechanism.

Provide increased security by adding accessories to a Custom Lanyard. The Badge Reel is especially handy in grocery stores where debit and credit cards are used at the checkout register. The Badge Reel allows for swiping an ID or other entry card. Imprint party favors with the special date or label to make birthdays, anniversaries or other special occasions really special.

A Custom Lanyard is designed for every preference. For those who prefer not to have to remove it over their head, there are models with plastic breakaways at the back of the neck, buckle releases which removes the attachment without removing the lanyard while an adjustable bead adjusts the size of the open loop. There is also an available velcro breakaway located at the back of the neck for ease of removal. A small metal crimp insures added security. Lanyards come in an array of colors like red, brown, black, blue, white, yellow and green. Generally, these colors blend well with any business, school or other logo. Silk screen designs are available for customer review prior to final order.

Designs for silk screens are available for review by the customer prior to final order. Depending on material, design and labor, most orders can be filled in less than two weeks. For retaining clients and increasing sales, lanyards are a great investment and they are reasonably priced. This is a "Stand Out" item among promotional gifts.

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