Starting a online business is in fact very easy. Anybody with basic computer skills can start a web business. In this article we will have a closer look at one of the options available and the steps you will take when starting a online business.
The main means to earn money on the internet is by selling something. You can either sell your own product if you have one, or someone else's product for a commission.
If you are in the beginning stages of starting a online business. You most likely do not have a product of your own. So I am going to get you started by selling other peoples products.
You need a product to sell. As ClickBank has the widest selection of products. This would be a good place to start, by opening a free account. When the account is set up you will receive a few directional emails. Read them, as well as the "getting started" section on the ClickBank Site. This will give you an idea of how the system works.
The next step is to open an account with Google Adwords. Without Adwords you will not be able to get anywhere so the minimal setup costs are well worth it. You will need this account to advertise the products your are selling as well as do Keyword Research.
When you are notified that your account has been set up. It is important that you read up to find out how the Adwords system works. Google has lots of information on the subject. In simple terms. Your advertisement will be based on certain keywords. You will place a bid on the keywords that you will use to sell your product. But, the more popular the keyword, the higher the bid.
Now let's find a product to sell. I recommend that for starters you find a product on a subject you know something about. Go to the market place in you ClickBank account and do a search on the subject of your choice. Have a look at the commissions paid as well as the conversion factors. I would not go for anything that pays less the $20. Make a list of about 5 to 10 possibilities.
Now we are going to do some research to find out if the product can be profitable. For this purpose we will be using the Adwords keyword tool. Enter the exact full name of the product you have chosen in the tool and let google find keywords.
Have a look at how many searches there are for your keyword or product. If there are less than 3000 searches per month, you may want to try another product. Now have a look at the competition and minimum estimated bid. The more the competition the higher the bid.
If someone is searching for say "How to Cook Beef" and this is the title of your product. It would safe to say that someone doing that search wants to know how to cook beef. Therefore, it would be reasonable to expect that for every 100 clicks on your ad at least one sale will be made. Working on a 100% profit margin. At a minimum bid of .10c you would break even with the one sale. All additional sales out the 100 clicks would be pure profit.
What I have explained above does not sound as if you will make a lot of money. But do the above with 20 or 30 different products at $300 plus profit per product per month. Not too bad as a pastime.
Now let's take it one step further. Look at the other keywords suggested. What you are looking for is 5 or 6 other keywords that are closely linked to the product you are selling. These keywords you analyze on the same principals as explained above. Bear in mind though, you do not need 1000's of keywords. A few well chosen keywords will do the job.
Once this is all done. You can now write the ad. If your product is "How to cook Beef". That would be the title of the ad. For the body of the ad. You could have a look at some of the ads that come up with your search term. Select the best one, but change it a bit to make it yours.
That is all there is to it. Run your ad. Let me warn you though. You need to continually monitor your sales expenses against income made. If you do not do this. The Adwords game can become a very expensive exercise. But if you continually check which keywords and ads are making money and which are not. You should not have any problems when starting a internet business.
The main means to earn money on the internet is by selling something. You can either sell your own product if you have one, or someone else's product for a commission.
If you are in the beginning stages of starting a online business. You most likely do not have a product of your own. So I am going to get you started by selling other peoples products.
You need a product to sell. As ClickBank has the widest selection of products. This would be a good place to start, by opening a free account. When the account is set up you will receive a few directional emails. Read them, as well as the "getting started" section on the ClickBank Site. This will give you an idea of how the system works.
The next step is to open an account with Google Adwords. Without Adwords you will not be able to get anywhere so the minimal setup costs are well worth it. You will need this account to advertise the products your are selling as well as do Keyword Research.
When you are notified that your account has been set up. It is important that you read up to find out how the Adwords system works. Google has lots of information on the subject. In simple terms. Your advertisement will be based on certain keywords. You will place a bid on the keywords that you will use to sell your product. But, the more popular the keyword, the higher the bid.
Now let's find a product to sell. I recommend that for starters you find a product on a subject you know something about. Go to the market place in you ClickBank account and do a search on the subject of your choice. Have a look at the commissions paid as well as the conversion factors. I would not go for anything that pays less the $20. Make a list of about 5 to 10 possibilities.
Now we are going to do some research to find out if the product can be profitable. For this purpose we will be using the Adwords keyword tool. Enter the exact full name of the product you have chosen in the tool and let google find keywords.
Have a look at how many searches there are for your keyword or product. If there are less than 3000 searches per month, you may want to try another product. Now have a look at the competition and minimum estimated bid. The more the competition the higher the bid.
If someone is searching for say "How to Cook Beef" and this is the title of your product. It would safe to say that someone doing that search wants to know how to cook beef. Therefore, it would be reasonable to expect that for every 100 clicks on your ad at least one sale will be made. Working on a 100% profit margin. At a minimum bid of .10c you would break even with the one sale. All additional sales out the 100 clicks would be pure profit.
What I have explained above does not sound as if you will make a lot of money. But do the above with 20 or 30 different products at $300 plus profit per product per month. Not too bad as a pastime.
Now let's take it one step further. Look at the other keywords suggested. What you are looking for is 5 or 6 other keywords that are closely linked to the product you are selling. These keywords you analyze on the same principals as explained above. Bear in mind though, you do not need 1000's of keywords. A few well chosen keywords will do the job.
Once this is all done. You can now write the ad. If your product is "How to cook Beef". That would be the title of the ad. For the body of the ad. You could have a look at some of the ads that come up with your search term. Select the best one, but change it a bit to make it yours.
That is all there is to it. Run your ad. Let me warn you though. You need to continually monitor your sales expenses against income made. If you do not do this. The Adwords game can become a very expensive exercise. But if you continually check which keywords and ads are making money and which are not. You should not have any problems when starting a internet business.
About the Author:
Over time. Cecil Heim has had very good results building his Own Websites. Visit Starting a Online Businessfor full details. And for information on how to monitor and track your Visitors and Sales. Visit Conversion Tracking
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