Sunday, August 16, 2009

How to get Traffic With Article Marketing Services

By Nigel Evans

One of the best ways to drive traffic to your site is by establishing it as an authoritative source of information relevant to your niche. The best way to do this is to include relevant and fresh content and by distributing your material via article marketing services.

Always make sure that articles are well-written and provide informative material about the subject. The Internet is used primarily by people who are searching for answers to their problems and information about subjects and they look for this information by typing in a series of words. You must pay particular attention to these "keywords" and make sure that your webpages are optimized accordingly. Article marketing services focus on these exact keywords as they aim to successfully drive traffic to your site.

Search engine optimization is it too broad a subject to cover in this article, but you should note that your website has to include the correct keywords appropriately placed within the page content. Each different aspect of your business product or service should be represented by a separate page on your website and linked to the appropriate keyword or key phrase.

It is possible to really narrow down the focus of someone searching for information by referring to what is called a "long tail" keyword or key phrase. For example instead of searching for the word "dog," a long tail search phrase could be "yellow Labrador retriever." A list of webpages would be returned by the search engine tailor-made to the exact information that the searcher requires. Now, if you are a breeder of yellow labs then you could promote your service through your website by making sure that each site page is optimized for the exact keyword phrase.

Article marketing services can really help you promote your website by distributing written articles including an exact phrase, such as yellow Labrador retriever in its title and within the article body. The key phrase should appear an ideal number of times within the article body. We recommend 1% which means that in a 500 word article it will appear maybe five or six times maximum. Some people make the mistake of writing articles with too high a density and this is known as keyword stuffing, which is generally counterproductive.

Article marketing services don't just write optimized articles, they also send the articles to hundreds of premium article directories, together with the resource box which includes a bio and an important link back to your website. The article directories are heavily trafficked by people who are looking for articles and information about the chosen subject. Your article, with information about, for example "yellow Labrador retriever," would be discovered, read and would prompt people to click on the accompanying link to go to your website for more information.

If you want to become established as the expert and authority within your niche, article marketing services can definitely help. You will also benefit by an enhanced position within search results, as search engines do like to see back links coming to your site.

Internet marketing experts value article marketing services very highly. The practice, together with pay per click, is by far the best way to get focused traffic to your website.

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