So, you are thinking about that email request. The one you got last week about giving someone a reciprocal link. You don't know this person from adam, but there you are trying to make the best decision for your own website.
Many of us search engine optimization experts keenly know what this phrase means, but for the rest of us it simply means getting others to link to your site from their own.
Traditionally, this was done by asking friends and foes to link to you, and this was acceptable for a while but Yahoo Google and MSN soon began to devalue these reciprocal efforts due to not just the potential for spam but because actual REAL link spam that was taking place in this area.
Spam is known by some as that tasty meat from which the current swine flu propagates,lol, sorry couldn't help myself, but in internet lingo it is also known as the process whereby a few tech savvy individuals attempt to gain unfair advantage by flooding areas of the internet with their own commercial resource.
As an example, too many enterprising spammers send out unsolicited commercial spam email to millions of unsuspecting users. Some made hundreds of real but content-less webpages/sites with links back to their own - not the phrase "their own" - commercial products - thus creating a need for Google and other search engines to objectively create quality ranking scores to determine the relationship between linking sites. At that time, the search engines were not looking at the following things such as which reciprocal links were owned by the same group or which 20 reciprocal links were with the same ISP. In order to slow down spammers, this info is collected and analyzed as it's rather important for determining exactly who the spammers are.
It is said that successful backlinking depends very heavily on the keywords one chooses - traditionally, this has been where most linking efforts have fallen down.
Why? We can't specifically tell others to use such and such an anchor text in their link to us. And in direct contradiction to what you might be reading around the net, therein lies a big part of the problem, right?
Also, since as a casual reader, you are not likely to be an expert on niche market keywords, you are going to most logically try to pick the keywords having the most traffic. One could however be forgiven for this as it really is a most logical mistake. A very new online entity, even after being indexed by Google or most search engines, typically has no chance at ranking on its chosen keywords for many months if not years.
And perhaps that's not all one has to worry about.
But there is yet one more major issue. The page rank of new articles is N/A or after indexing, typically Zero where 0 is not good and 10 is the best. Although some may argue this while a new page with N/A or O as its rank can have a freshness quotient that can help it positively, in most search engines, its zero which is evidence of lack of credibility will assuredly work against it.
Exceptions to this - if the newly created page is sitting on a highly popular Web 2 social network property like kijji or facebook, bebo or scribd to name a few then it won't be penalized as much just because its current pagerank or credibility level appears to be a zero.
And as some will be quick to point out, it is thought that new pages on foundation sites such as those with a credibility level of 5 or above, inherently acquire some of the PageRank or PageTrust of the site that they are associated with.
All sounds rather complicated huh? What can a novice do ?
Many seo experts might say, go back to basics, content and be innovative. They would recommend strongly that you even create "link-bait" that will cause others to want to link to you.Which I also recommend if you can get this very weighty idea to lift off the ground any at all. Ignoring Google's advice is always done at your own peril, however I urge you to examine the issue more deeply. Calculate whether you really have 8-9 months that it takes to consistently create new articles almost daily, and to put out such a ferocious amount of high grade material in one spot that would cause people to socially bookmark that page on your site - If the answer is no then you understand why most of us will never ever intentionally create link-bait.
Many more questions than answers, huh?
Many of us search engine optimization experts keenly know what this phrase means, but for the rest of us it simply means getting others to link to your site from their own.
Traditionally, this was done by asking friends and foes to link to you, and this was acceptable for a while but Yahoo Google and MSN soon began to devalue these reciprocal efforts due to not just the potential for spam but because actual REAL link spam that was taking place in this area.
Spam is known by some as that tasty meat from which the current swine flu propagates,lol, sorry couldn't help myself, but in internet lingo it is also known as the process whereby a few tech savvy individuals attempt to gain unfair advantage by flooding areas of the internet with their own commercial resource.
As an example, too many enterprising spammers send out unsolicited commercial spam email to millions of unsuspecting users. Some made hundreds of real but content-less webpages/sites with links back to their own - not the phrase "their own" - commercial products - thus creating a need for Google and other search engines to objectively create quality ranking scores to determine the relationship between linking sites. At that time, the search engines were not looking at the following things such as which reciprocal links were owned by the same group or which 20 reciprocal links were with the same ISP. In order to slow down spammers, this info is collected and analyzed as it's rather important for determining exactly who the spammers are.
It is said that successful backlinking depends very heavily on the keywords one chooses - traditionally, this has been where most linking efforts have fallen down.
Why? We can't specifically tell others to use such and such an anchor text in their link to us. And in direct contradiction to what you might be reading around the net, therein lies a big part of the problem, right?
Also, since as a casual reader, you are not likely to be an expert on niche market keywords, you are going to most logically try to pick the keywords having the most traffic. One could however be forgiven for this as it really is a most logical mistake. A very new online entity, even after being indexed by Google or most search engines, typically has no chance at ranking on its chosen keywords for many months if not years.
And perhaps that's not all one has to worry about.
But there is yet one more major issue. The page rank of new articles is N/A or after indexing, typically Zero where 0 is not good and 10 is the best. Although some may argue this while a new page with N/A or O as its rank can have a freshness quotient that can help it positively, in most search engines, its zero which is evidence of lack of credibility will assuredly work against it.
Exceptions to this - if the newly created page is sitting on a highly popular Web 2 social network property like kijji or facebook, bebo or scribd to name a few then it won't be penalized as much just because its current pagerank or credibility level appears to be a zero.
And as some will be quick to point out, it is thought that new pages on foundation sites such as those with a credibility level of 5 or above, inherently acquire some of the PageRank or PageTrust of the site that they are associated with.
All sounds rather complicated huh? What can a novice do ?
Many seo experts might say, go back to basics, content and be innovative. They would recommend strongly that you even create "link-bait" that will cause others to want to link to you.Which I also recommend if you can get this very weighty idea to lift off the ground any at all. Ignoring Google's advice is always done at your own peril, however I urge you to examine the issue more deeply. Calculate whether you really have 8-9 months that it takes to consistently create new articles almost daily, and to put out such a ferocious amount of high grade material in one spot that would cause people to socially bookmark that page on your site - If the answer is no then you understand why most of us will never ever intentionally create link-bait.
Many more questions than answers, huh?
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