Monday, December 1, 2008

When I stopped pretending, my business took off

By John Wallen

Personally, I wasted my first 5 years pretending to be in business just like many people do when they join a work at home opportunity. I was busy. I was spending money. I was getting organized, attending all of the training calls, and memorizing the comp plan.

Once things were ready, I was going to be rich, but the sales never came. When the majority of networkers start their businesses, they spend their time, money, and efforts on building an infrastructure designed to support their 100th sale.

To much energy getting set up with best office equipment, and not nearly enough on the very first sale. Even a headset for the phone, and a 800 number. The best info packets, the whole nine yards. And until they get that first sale, all that energy is just a waste.

So many people that get into this industry always think, get organized this is the way business is done, they are wrong. Most all fail. The ones that realize business is done in the order of market and sell instead of organize, will always come out the winners.

People get scared when it comes to marketing and selling. They think their manipulating or twisting arms. They can't stand rejection. But when both parties are completely satisfied, selling is the most rewarding part of your business.

I discovered, and this works really great for me. I use the attraction approach. I positioned myself in my business so I can be of value. This pulls people to me so I don't have to be a pushy salesman type, because no one likes a pushy sales pitch anyway.

When you put yourself in this position, and put this strategy to work, new prospects will be eager to use your services, buy your products, join your opportunity. This will be automatic instead of the revolving door of trying to sell people. They will sell themselves and see you as a value instead of pushy.

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