Saturday, April 11, 2009

Franchise 101 " How to Start a Franchise in the Philippines?

By Jeffrey Fang

Today, the people who have the money to invest are at a loss on the correct type of investment to get into. This is because they do not want to throw their hard-earned money into something which will not be profitable in the long run. One popular investment option that these people are leaning to is having a business. But as much as they would like to start from scratch, everything about starting a business is a painstakingly effortful process consuming both money and time. This is the main reason why an investor would rather go for a franchise rather than establish one of his own.

In a country like the Philippines where you cannot really tell how a start-up business will prosper after a few years, it is logical to go for something that has a recall with the public. This is the advantage that franchising has over new businesses. The fact that branding is what attracts a customers loyalty makes it easier for a franchise owner to maximize his returns.

However, it is important to note that while franchising is a popular way to have a business, it is something that cannot be done by just about anyone because it has its limits. When you franchise a brand name, you are limited to selling it the way the original owners of the franchise do, so if you crave control and dynamism to do whatever you want with your business then franchising may not be the best type of business for you.

However, if you are still testing the waters when it comes to operating a business, then getting a franchise will be a good start. You only have to be conscious of the rules and regulations set by the franchisor and have it applied to your franchise outlet. The process is really simple but the returns are proven. Franchising is best for those who do not like risks but are anticipating a high return of investment.

If you are planning to operate a franchise in the Philippines, the first thing you have to do is to know what brand sells in your locality. The trade industry can be tough in terms of competition, thus you need to have a brand name the people trust. The name of the business that you will be franchising is an advertisement itself so you have to think this step over carefully. You must also be inclined to the kind of business you are planning to franchise because it takes a lot of hard work to get it running.

Once you know the kind of franchise business you want to invest in, the next step you have to take is to find a franchisor you want to strike a deal with. You can consult online franchising directories or local franchising magazines for information regarding the franchise opportunities in your area.

Lastly, before signing any agreement with the franchisor, make sure that you negotiate and understand all the terms regarding the franchise. You can even present your own business plan on how you plan to help the franchisor by improving your franchise outlet.

The above steps are what you have to take if you want to operate a franchise in the Philippines. Remember, the most crucial decision you have to make is found in the first step. Choose a brand that people love and you can safely say that your franchise business will be a success.

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