Adsense is a program that can be treated wrong in many different ways. Actually, most people treat it very wrong. They think that adsense can be put on every blog or site and will start making good money. I wish it was that easy.
What they need to understand is that adsense is a program built for Google and the advertisers to make money. They are the ones who come first. The publisher is just a tool that is used to make this happen.
Google want to keep their advertisers happy. Therefore they want to provide them with as good clicks as they can. They only place ads on pages that are relevant to the ads themselves. This makes the visitors to the pages more likely to buy something when they actually click an ad.
Every keyword has different competition. This also means that every keyword pay different. The ones with the most competition pay more than keywords with less competition. Regular bloggers ignore this and keep on blogging about random stuff.
Once in a while a blogger that just writes about random stuff gets a click. Usually they earn pennies for each of these clicks. The advertisers don't want to pay a lot of money just to get clicks from a site that probably wont get them any sales.
There are a few simple steps that you can take to avoid being put in the same category as these newbies, and make some money with adsense.
The first step to making money with adsense is to make sure that you choose keywords that pay good and has traffic. The adwords keyword tool is a good place to start.
Secondly you need to make sure that your traffic is targeted. This usually means that it should come from search engines. Use SEO techniques to rank high for your keywords.
The third step is to stop hunting the social traffic. Avoid getting traffic from sites such as facebook, twitter, digg, etc. The only thing it will do for your adsense is to get it smart priced. Make sure that your site has about 70% of its traffic from the search engines before you add adsense to it.
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