Marketing is the process by which goods and services are created, priced, distributed and promoted with a view of enabling individuals to get items of value that they desire. Marketing is done for the sole reason that organizations exist with an aim of making profits and to do that they need customers hence the need for marketing. A "market" can thus be defined as the coming together of the group of individuals who have something to offer and those willing to be supplied with products that meet their needs or wants.
Relaying this message is the backbone of businesses in this era. Target market, means and modes and types of markets should be put in mind as they are the things that entail marketing. Without all these, then what one will be doing is not marketing because the word itself lends meaning to this definition i.e. being in touch with the market. Since inception of the internet, ways of life in all sectors from business to personal lives have greatly improved to better. It has also changed the way people communicate, exchange ideas, business transactions as well as increased networking. Internet has greatly benefited the world of business with the expansion of markets for goods and services to cover the whole world as long as telecommunication capabilities are in place.
Internet has a lot of information and different packages in all and every subject one may want to work on as well as its continuity in taking in more information as new things are added in the market on a daily basis. This in turn has led to the creation of internet marketing to ensure maximum productivity. Marketing of goods and services via the internet has widened the market and totally liberated the world of business and commerce from the bonds of geographical boundaries. Such that traders can now ply their wares to markets in different countries even continents with the touch of a button or more appropriately the click of a mouse. This has led to increased sales and reduced expenditure in manual marketing techniques e.g. door to door advertising.
To be able to utilize this amazing tool to conduct business, one only requires basic computer knowledge and must also have skills relevant in the running of a particular business. In any case if training is needed the internet is full of online training sites that offer free training. Free in this case means free from any additional costs other than the ones for acquiring the equipment necessary like computers and getting connected to the internet. Costs such as tuition costs are totally removed from such packages. Information on the internet is safeguarded being used to perpetrate crimes like fraud through the usage of password and secured links. Privacy laws are also in place to make sure that plagiarism is punished by law.
This has led to an increase in the profit margins of companies since expenses are kept at a low level. Moreover because of the wider reach, the sales volume of organizations has been increased simply because the Internet is available worldwide hence products and services are not only marketed in the home country but also in the other continents. The costs involved in using Internet marketing is low compared to the traditional method that has been employed over several years, this is because there is no need to employ marketing personnel who will be paid salaries on a monthly basis. When it comes to the use of the internet fro marketing purposes, all that an organization needs to do is to setup a website that will be used for collecting views from customers and thereafter this information will be used to ascertain the interests of the potential customers. Based on the analysis done, the appropriate marketing strategy to target customers is created and organizations reach out to clients or market through the Iternet, which is in most cases personalized to suit the interests of an individual.
Relaying this message is the backbone of businesses in this era. Target market, means and modes and types of markets should be put in mind as they are the things that entail marketing. Without all these, then what one will be doing is not marketing because the word itself lends meaning to this definition i.e. being in touch with the market. Since inception of the internet, ways of life in all sectors from business to personal lives have greatly improved to better. It has also changed the way people communicate, exchange ideas, business transactions as well as increased networking. Internet has greatly benefited the world of business with the expansion of markets for goods and services to cover the whole world as long as telecommunication capabilities are in place.
Internet has a lot of information and different packages in all and every subject one may want to work on as well as its continuity in taking in more information as new things are added in the market on a daily basis. This in turn has led to the creation of internet marketing to ensure maximum productivity. Marketing of goods and services via the internet has widened the market and totally liberated the world of business and commerce from the bonds of geographical boundaries. Such that traders can now ply their wares to markets in different countries even continents with the touch of a button or more appropriately the click of a mouse. This has led to increased sales and reduced expenditure in manual marketing techniques e.g. door to door advertising.
To be able to utilize this amazing tool to conduct business, one only requires basic computer knowledge and must also have skills relevant in the running of a particular business. In any case if training is needed the internet is full of online training sites that offer free training. Free in this case means free from any additional costs other than the ones for acquiring the equipment necessary like computers and getting connected to the internet. Costs such as tuition costs are totally removed from such packages. Information on the internet is safeguarded being used to perpetrate crimes like fraud through the usage of password and secured links. Privacy laws are also in place to make sure that plagiarism is punished by law.
This has led to an increase in the profit margins of companies since expenses are kept at a low level. Moreover because of the wider reach, the sales volume of organizations has been increased simply because the Internet is available worldwide hence products and services are not only marketed in the home country but also in the other continents. The costs involved in using Internet marketing is low compared to the traditional method that has been employed over several years, this is because there is no need to employ marketing personnel who will be paid salaries on a monthly basis. When it comes to the use of the internet fro marketing purposes, all that an organization needs to do is to setup a website that will be used for collecting views from customers and thereafter this information will be used to ascertain the interests of the potential customers. Based on the analysis done, the appropriate marketing strategy to target customers is created and organizations reach out to clients or market through the Iternet, which is in most cases personalized to suit the interests of an individual.
About the Author:
Jerry Meyer, a leading internet marketer and also a Marketing Professional has launched a new website http://www.whoisjerrymeyer.com.in which he has revealed the secret about Internet Marketing.
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