Saturday, November 8, 2008

4 Reasons To Use Video To Market Online

By Brian McCoy

Internet marketing and advertising is an ever changing ballgame. New technologies are constantly popping up that change the way people market online. Video marketing is rising as one of the best options of showcasing yourself and your business online. This article is going to give you an overview of the positive benefits that you will see by incorporating video marketing into your advertising plan.

1) It's FREE!

Who doesn't love FREE? This can have a huge impact on your business as the cost of online marketing is soaring. Learning to utilize free advertising methods such as video marketing can have a profound effect on the success of your company. Oftentimes, a company rises or falls based alone on their advertising campaigns and budget. If you have a free method that is proven to be effective, how could you not use it?

2) Gives A Face To The Product

The majority of buying decisions are made with some sort of emotion. When you take the time to include a video of yourself on your site, you are subconsciously putting the customer's mind at ease by introducing yourself. Unfortunately, the internet removes some of the personal touch that we love and appreciate about shopping in an actual store. Video marketing has gone a long way to bring this very crucial element back. Without gaining trust from your prospects, you can never have success online.

3) Delivers Your Message

Video is a great way to put your ad copy into motion. It is a lot easier to get your point across in video than through written text. Video brings your company and product to life online.

4) Keeping Up With The Times

It's been said that, "If you don't keep up, you'll get left behind." This statement certainly holds true to online marketing. By incorporating video marketing into your advertising, you will be keeping up with today's competitive market.

This article has given you just a few of the countless benefits that you can gain from implementing video marketing to market online. Fortunately, learning this technique does not have to be difficult either. There are many resources available to help you get started adding videos to your website.

About the Author:

No comments:

Blog Archive