Sunday, January 25, 2009

Article Marketing, Who Does It?

By Rob Metras

In order to identify who does article marketing, we must first define what article marketing is. Article Marketing as defined by Wikipedia is "a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients."

The answer to aWho Does Article Marketing?a is simply the intelligent business person. It should be clear to any person with some business savvy that their job is to make their name and their product recognized by as large a number of people as they can.

A very good illustration of article marketing is Yahoo.com. Yahoo displays some great articles that discuss numerous products, issues and news stories. A closer inspection of the links and articles will reveal that most of them are some form of advertising.

Other great examples of Article Marketers are the Vacation Rentals and the Time Share industries. With the Internet they are able to post articles that talk about their business and the properties they have for rent or for sale. They can flood numerous websites and blogs with links to all their offerings.

One of the newest rages in the past few years are bloggers. You can use the game World of Warcraft as an example. The video game has a huge fan base because it is basically an evolving virtual world. The game never ends and continues. The fans are very loyal and there are many fan sites out there to help with tips in the game.

This is successful Article Marketing at its best. Blizzard, the producers of World of Warcraft, gets massive advertising at no cost instead of having to pay for it. All of the dedicated and loyal fans are linking to their web site and promoting the game.

Dell computers is the last prime example of who uses Article Marketing. It seems these days I cannot go anywhere on the web without seeing an article about Dell, or a link to a deal that Dell is offering somewhere. Each article is a well crafted marketing tool.

In closing, remember the intelligent business person in the one who does Article Marketing. They are the ones who realize that advertising is extremely important and article marketing is extremely effective. A good article marketing campaign will result in a massive increase in sales.

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