Tuesday, January 13, 2009

A Checklist for Working with a Ghostwriter

By Alice Seba

If you have ever worked with a ghostwriter, you probably already know how helpful it can be for your business. But before you start working with a ghostwriter, there are a few pointers that you need to consider. Read through this article and answer these questions to find out how effective communication can get you positive results when working with your ghostwriter.

Part 1: Ensure Your Expectations Are Met

* Confidentiality: All assignments must be held in the strictest confidence and your writer cannot share or otherwise use any information you learn through working on your projects. You may want the writer to sign a non-disclosure agreement.

* How quick is the turnaround time? Whenever you assign a new project to your ghostwriter, make sure to let them know when you expect the completed project back for your review. Delays are inevitable sometimes, however, discussing deadlines can make sure communication lines are open and can guarantee fewer delays in your project completion.

* File Format: Let your ghostwriter know if your require specific file formats (For example .doc or text, any font type or style)

* Are you clear on your spelling needs? If you did not know, there is a difference between U.S. English and British English words. Let your ghostwriter know which one is needed for your project.

* Find out Payment Expectations: Find out what type of payments they accept and the payment process. In many cases, partial payments may be required before the work begins and the balance is payable before you can use the writing.

Part 2: Writing Process

* Writing Voice & Style: If you have a specific voice you'd like your writer to duplicate, be sure to provide plenty of samples to give your writer a good overview of what you're looking for.

* Which angle do you want to highlight? Again, communication is the key here. Make sure to speak to your ghostwriter about your specific opinion about the article so she can complete the project using your point of view.

* Sentence and Paragraph Format: If you are working with a ghostwriter who is used to print writing, you need to familiarize them with online writing because there is a unique requirement with online writing. For instance, our eyes get tired quickly online, so we want to keep our paragraphs and sentences to the minimum. Ideally online, paragraphs should be only 3-5 sentences. Keep sentences simple; relate only one idea at a time. Use bullet points as they help make content easier to understand.

* What do you want covered in the article? You may be very knowledgeable about a specific topic that you want covered in the article. Make a list of facts that you want your ghostwriter to include in the article. Make no assumptions that she knows which facts your want mentioned. It may take a few minutes to put your list of facts together but this will ensure a more acceptable final product.

* Plagiarism and Rewriting Content: Professional ghostwriters know that copying another author's work is unacceptable. However, if you are training a new writer, you must be sure to tell them of that. Cutting and pasting other articles or sentences and rewriting some of them is also not acceptable. Although writers can do some research and read other articles to learn about specific topics, the final written article must be 100% their own original work. Many people use special software to rewrite article. Simply rewriting an article does not make it an original article.

* Using Hyperlinks: Content is sometimes designed to promote a business, product or website. Including links to outside websites in an article your ghostwriter completes can just be a distraction to readers. Make sure to tell your ghostwriter aware if you want them to link to outside resources.

* Do you want your content to be evergreen? Most projects passed on to ghostwriters require content to be evergreen. Your ghostwriter may already be aware of this but it is smart to remind them about it. In some cases, you may wish your article to be timely and pointing out specific events. Whatever content you wish your article to have, whether evergreen or time specific, make sure to be clear with your ghostwriter.

* Edit Process: Know how many edits are included with the written project. Some writer's rate may not include any edits. It is a good idea to know what you can expect before you let your ghostwriter start with the project.

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