Friday, January 30, 2009

What Are The Major Brands Of Sewing Machines Today?

By David Trumble

How much is a modern sewing machine? Between $75 and $12,000.

What are the major kinds of machines on the market today? You will find a group of low end throw away models, low end mechanical machines, midline electronic machines, fully computerized machines, and combination computerized sewing and embroidery machines. Generally, the more a machine does, the more it costs. The better the machine, the more it costs.

What are the major sewing machine brands?

Generic sewing machines are machines made by a third party, but sold under the brand label. Among the better known generic brands are Bernette, Dressmaker, Kenmore, Necchi, Simplicity, Wards, and White. Some of these have already faded away, while others continue to generate good sales.

The Baby Lock brand started as an advanced line of home sergers in 1964. It is currently owned by Tacony Corporation in Fenton, Missouri. It has developed into a very popular sewing machine line offering some of the most advanced sewing machines. Baby Lock works with Brother International to produce many of its sewing machines, but continues to make its own premium sergers.

Japans Brother International makes many electronic products including sewing machines. It provides a low end line to mass merchants under the Brother label, and it markets its own high quality line under the Pacesetter By Brother label. In addition to these lines, Brother is well known for providing generic machines to associated brands. .

The Luxury Brand of sewing machines is Bernina. This line of top end machines includes their most recent offering the 8 Series full of advanced features costing $12,000. This brand is fourth generation family owned and manufactured by hand in Switzerland. The line has led the technologies for almost seventy five years, introducing many firsts: hem stitching, zig zag, computerization, Microsoft Windows operating system, and the largest stitch set on the market.

Elna was also made in Switzerland for many years. Recently, it was purchased by Janome of Japan, and being developed as its own distinctly feminine brand line.

Husqavarna, also known as Viking, is a company that traces its roots to Sweden. It is an historic line of machines will known for durability and simplicity. Today it is owned by a conglomerate that also owns Singer and Pfaff. It is currently produced in China.

Formerly, the New Home brand was marketed in the United States. Today Janome of Japan is the largest of all sewing machine manufacturers boasting over 50,000,000 machines made. The Memory Craft series has been very popular because of the advanced robotic incorporated in the stitch control system. The company makes many generic sewing machine lines for other companies.

The Pfaff brand is traced back to 1862 and Georg Michael Pfaff of Germany. This premium line of sewing machines gained a strong reputation of German engineering. The brand still maintains the flavor of the tradition, while it is manufactured in China with the Singer and Husqavarna lines.

The most popular brand of sewing machines is Singer. Since 1851, the Singer brand has been almost synonymous with sewing machines. During the early years the I.M. Singer & Company overwhelmed the market, while hundreds of other companies came and went. Even today it continues to be a popular brand manufactured in China.

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