Tuesday, January 6, 2009

The Importance of Article Marketing

By Brent Sweet

Articles are one of the most effective marketing tools on the internet. First of all they are free to publish, they are read, and they give you the credibility you need. The key to getting the most out of an article is to have a well written article that shares useful information. You need to make your article informative to promote your website, not just a blatant attempt at getting a sale.

Here are a few benefits to article marketing:

Credibility - The more information you provide to the readers of your articles the more they trust you. As your readers trust you they begin to treat you as the expert in your field. This will build a personal and business reputation for you. It also builds your business brand. The fact is that as people begin to trust you personally they will also trust your recommendations and products.

Increase Inbound Links " Professional SEOs use article marketing to increase the relative one way links to your site. This is like food for the search engines. The resource box at the end of your article contains your information and a link to your site. To publish your article, the resource box has to be left intact. Other webmasters pick articles to publish on their website, and when they do this they also end up linking to your site with the resource box.

Higher Search Engine Ranking " Naturally if you have several one way links pointed to your site you are going to increase your ranking. The key to this is to make sure you are using the correct anchor text in your links on your resource box.

The proof of Effective Article Marketing:

If you publish an informative article, more webmasters are likey to republish it and link to your site. If you want to see how many webmasters published your article, search for the title in quotes on the major search engines about one to two months after publishing it. This will give you a count of how many times it was published.

Once you have submitted a few articles you will see your marketing spiral if you article is done correctly. There are thousands of webmasters who use articles for content on their sites.

If you hire a professional SEO they will provide a report of article submissions. These services will allow you to either submit one article, or use a monthly subscription fee to submit more articles. Dont let your business go unnoticed for one more day!

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