The success of small and independent businesses depends completely on a steady stream of customers and clients paying for that business's services. This is especially important for the independent business owner whose budget and resources are limited, whose staff is small and the owners who do not have a corporate brand or marketing budget to rely upon for customer recognition. To compete in today's saturated heating and plumbing market, small business owners need their marketing efforts to reach as many eyes as possible. This can be difficult to accomplish on a small budget.
These are five useful tips that should help the small and independent business owners stay competitive in the UK plumbing and heating market.
1. Understand that marketing is about strategy and not a quick fix to a budget problem. It takes time and commitment. Your marketing strategy should be obvious in everything that you and your employees do (business cards, employee uniforms, logo on company transportation, letterhead, giveaways). The more your business gets seen, the more customers will be drawn to your services.
2. The customer's happiness is a business owner's first priority. When the customer is happy he or she is more likely to recommend a company to friends and family members in need of that company's services. "Word of mouth" press is a valuable business asset, especially for independent business owners. Do more than your customers expect or hope for to keep them happy!
3. Avoid raising prices and stick to the price you have quoted to your customers at all costs. Unexpected charges will send a customer running to your competitor. Any extra charges need to be discussed with the customer as soon as the business owner recognizes a need for but before action is taken on them. Let the customer decide if their budget fits the project.
4. Pay attention to the company's business referral sources: advertisements, phone book listing, client referral, walk-ins, etc. Doing so can help small business owners avoid paying too much money for a marketing effort that is not working.
5. Set up a small business website. Many heating and plumbing professionals do not realize the value that a website adds to their business. A website is another way for someone to investigate your company without any pressure of ordering services. The website does not need to be complex-a list of services and prices presented in a visually appeasing way should suffice.
These are five easy to implement tips that all heating and plumbing small business owners can take advantage of immediately and for very little overhead cost. It is no doubt one of the worst economic climates seen in the western world in decades. However, by being focused on marketing and on good service, any small company can still do well and sustain its growth.
These are five useful tips that should help the small and independent business owners stay competitive in the UK plumbing and heating market.
1. Understand that marketing is about strategy and not a quick fix to a budget problem. It takes time and commitment. Your marketing strategy should be obvious in everything that you and your employees do (business cards, employee uniforms, logo on company transportation, letterhead, giveaways). The more your business gets seen, the more customers will be drawn to your services.
2. The customer's happiness is a business owner's first priority. When the customer is happy he or she is more likely to recommend a company to friends and family members in need of that company's services. "Word of mouth" press is a valuable business asset, especially for independent business owners. Do more than your customers expect or hope for to keep them happy!
3. Avoid raising prices and stick to the price you have quoted to your customers at all costs. Unexpected charges will send a customer running to your competitor. Any extra charges need to be discussed with the customer as soon as the business owner recognizes a need for but before action is taken on them. Let the customer decide if their budget fits the project.
4. Pay attention to the company's business referral sources: advertisements, phone book listing, client referral, walk-ins, etc. Doing so can help small business owners avoid paying too much money for a marketing effort that is not working.
5. Set up a small business website. Many heating and plumbing professionals do not realize the value that a website adds to their business. A website is another way for someone to investigate your company without any pressure of ordering services. The website does not need to be complex-a list of services and prices presented in a visually appeasing way should suffice.
These are five easy to implement tips that all heating and plumbing small business owners can take advantage of immediately and for very little overhead cost. It is no doubt one of the worst economic climates seen in the western world in decades. However, by being focused on marketing and on good service, any small company can still do well and sustain its growth.
About the Author:
Tal Potishman, editor of Heating Central, writes articles about central heating, plumbers, Streatham plumbers, underfloor heating and solar thermal. He specializes in helping save money by advising on efficient heating.
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