Sunday, January 4, 2009

I have the answer to why postcard marketing works for MLM success

By Craig Wilson

Have you ever asked yourself this very important question before? Have you ever wondered why you keep failing over and over in MLM program after MLM program? You work hard, you talk to prospects, and you get interested people, but never make money.

In addition to these questions, if you find yourself also saying, I work hard at training my new downline members to copy what Im doing, so why arent more people successful in my group? If these important questions have crossed your mind, we can help.

Have you heard this? More importantly, are you doing this very thing? Sometimes we dont always like to admit when were wrong, but the way to success is admitting this to ourselves so we can move forward.

So what does this mean you ask? Well, in order to have a duplicable system, you must have the same selling tools as everyone else in your group. A good example would be a postcard that your team could mail. The work was already done for them. Other people created the tool, they are just using it.

We have found that using a mail-order type marketing system can produce the greatest results. To be more specific, a postcard marketing system. Mail-order is such an easy thing to duplicate because all you have to do is get camera ready copies of your mailing piece into the hands of your members.

All people have to do is take the master copy to their printer, have them printed up and presto, they have an instant sales piece ready to use. Nothing can be more simple than slapping a name label and a stamp on card then dropping it into the mailbox.

Systems like marketing on the Internet however are not so simple to duplicate all the time. You will encounter many people who just dont have the skills needed to properly market online. For many, the learning curve is too steep and most people just want to get started with their promotions.

Using postcards is effective for this reason. As stated above, their sales message is out in front for the whole world to see. Your website or 800 number is readily seen by would be prospects. In addition to this, all along their journey, your information can be seen as well. Maybe the postman is looking to make more money?

Studies show that a large percentage of mail in envelopes goes into the trash unopened. If you mail letters or flyers in envelopes, your chance of success is greatly reduced. They can be effective, but it takes a mail-order pro to prepare them. You cannot just slap on a label and stamp your return address on them. To do them right requires outside teaser copy, letter folding and more...Why go through this just to have them tossed in the trash?

When they all march in the same direction, they get to their destination much quicker than if they were all scattered around and marching in different directions. The same applies to your downline. Get everyone to do the same thing; this is how youll earn huge paychecks.

So what is the lesson here? Well, its have a duplicable system that anyone regardless of age, skills or background can start using the minute they join. The next lesson should have taught you that it doesnt matter what MLM business you join, without a good system, youre doomed to certain failure.

Using the simple postcard can do wonders for your marketing. No need to reinvent the wheel as this one works just fine like it has for years. I highly encourage you to use them in your marketing. When done correctly, they can produce massive results.

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