Niche gets talked about a lot, but what is it? A niche is usually thought to be a space or small notch, or an area or activity that a person is well suited for. Niche marketing can then be thought of as marketing that takes place within an area that is well defined, that a a person or company is well fitted for.
With Google and other modern search engines an important goal is to have your site appear on the top or as near to the top as possible on a search results page. When people submit keywords or phrases looking for services, products, or information most users will not look beyond the first or second page of results. Often the only reason someone will search beyond the front two pages is if they still haven't found what they are looking for.
It can be difficult to separate yourself from the crowd online. If for example you have a travel site, and use atravela and avacationa as keywords it is likely that your site will be virtually lost amongst the competition. It may not even be possible to find your site on Google without staying up all night looking. Placing high on or adominatinga Google's listings is important and to do this it is crucial to establish a well defined niche, and use keywords appropriate to it. Once your niche is established you will begin to see that online marketing really does work.
Advertising a "great vacation" to anywhere isn't going to get it done. If you feature a vacation to Michigan's Upper Peninsula, Washington's San Juan Islands or a special place in the Caribbean, you're starting to work your way towards finding your niche. In reality your niche is something you know as much or more about than anyone else.
A key role is played by supply and demand. Imagine if the hula hoop were invented during a time when Google and the Internet were available. The inventor with a few press releases would have announced his product to the world. People would turn to Google and enter ahula hoopa and guess what? All results would have led back to the inventors website. The inventor would have adominated Googlea . The hula hoop did just fine without needing to be online, but the point should remain clear.
Whether you are offering a product or a service, it needs to be in demand and have a limited number of suppliers. It is also a huge help if you know what you are talking about, which it is likely you will if you are offering your own product or service. Large demand, few competitors, and your personal credibility can be made to add up to a dominant Google search position.
Creating an online marketing business that is successful is not necessarily easy, and failure is likely unless you are able to find your niche early on. A good approach to finding your marketing niche is to brainstorm. Let your mind room free over as many marketing possibilities as you can. Make a list of them, and then go through the list and analyze the supply and demand possibilities for each listed item. Once you find something with high demand that only you or a few others can supply, you are on a solid path towards creating a successful niche marketing business
Often an opportunity can be right in front of us, and we won't even notice it. It is important to consider what you are able to offer to the world. Most people have more to offer then they ever realize. Look for things that are unique, something others value, or find interesting and market it. It sounds easy, but can take a lot of effort and work. Like most things in life success is not guaranteed, but with a little luck and some perseverance niche marketing can work for you.
With Google and other modern search engines an important goal is to have your site appear on the top or as near to the top as possible on a search results page. When people submit keywords or phrases looking for services, products, or information most users will not look beyond the first or second page of results. Often the only reason someone will search beyond the front two pages is if they still haven't found what they are looking for.
It can be difficult to separate yourself from the crowd online. If for example you have a travel site, and use atravela and avacationa as keywords it is likely that your site will be virtually lost amongst the competition. It may not even be possible to find your site on Google without staying up all night looking. Placing high on or adominatinga Google's listings is important and to do this it is crucial to establish a well defined niche, and use keywords appropriate to it. Once your niche is established you will begin to see that online marketing really does work.
Advertising a "great vacation" to anywhere isn't going to get it done. If you feature a vacation to Michigan's Upper Peninsula, Washington's San Juan Islands or a special place in the Caribbean, you're starting to work your way towards finding your niche. In reality your niche is something you know as much or more about than anyone else.
A key role is played by supply and demand. Imagine if the hula hoop were invented during a time when Google and the Internet were available. The inventor with a few press releases would have announced his product to the world. People would turn to Google and enter ahula hoopa and guess what? All results would have led back to the inventors website. The inventor would have adominated Googlea . The hula hoop did just fine without needing to be online, but the point should remain clear.
Whether you are offering a product or a service, it needs to be in demand and have a limited number of suppliers. It is also a huge help if you know what you are talking about, which it is likely you will if you are offering your own product or service. Large demand, few competitors, and your personal credibility can be made to add up to a dominant Google search position.
Creating an online marketing business that is successful is not necessarily easy, and failure is likely unless you are able to find your niche early on. A good approach to finding your marketing niche is to brainstorm. Let your mind room free over as many marketing possibilities as you can. Make a list of them, and then go through the list and analyze the supply and demand possibilities for each listed item. Once you find something with high demand that only you or a few others can supply, you are on a solid path towards creating a successful niche marketing business
Often an opportunity can be right in front of us, and we won't even notice it. It is important to consider what you are able to offer to the world. Most people have more to offer then they ever realize. Look for things that are unique, something others value, or find interesting and market it. It sounds easy, but can take a lot of effort and work. Like most things in life success is not guaranteed, but with a little luck and some perseverance niche marketing can work for you.
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