Sunday, June 29, 2008

How Marketing on the Internet Effects your MLM Business

By Mark Hall

For the most part people that are interested in becoming part of an MLM are put off because they don't really want to chase after their family or friends. The thought of asking strangers as well is even worse. The MLM method usually brings disappointment with it when novices are told that you will have to try your hard sell on every single person you know. Just because someone knows you and likes you does not mean that he or she will be willing to join a network marketing operation. Even though your family member or friend may be interested in the product that you are offering, they probably don't have any intention whatsoever of making it a business.

You will find that it is a lot more effective to communicate with people that have already requested the information about starting a home business. Many people earn a lot using the internet as all MLM networks give their distributors' free websites for use. Pre-qualified prospects can be taken to these websites. By this I mean you want to attract them first either using a blog, Squidoo lens, squeeze or opt in page before you promote your replicated web site.

Setting up your own web site or blog acts as an introduction to you before the company; it is a well known fact that on the internet, successful people tend to market themselves first. The greatest advantage of marketing ones MLM on the internet is finding business partners one would not meet during your normal course of affairs. You will be able to mentor people from any part of the world through the internet while you enjoy the comfort of your own home.

The use of the internet does not change the basic concepts of MLM and network marketing which is about establishing relationships. One needs to foster relationships not just with the leads generated but also the people on the team. You can use some of the free tools online such as free instant messaging tools like Skype, MSN, Yahoo etc. to interact with people from all over the world. Today's technology provides inexpensive, instant, long distance communication, unthinkable a decade ago.

The internet has opened by low cost and in some cases free ways to build your own MLM. Even though it does take some time before you are really able to see any good results, it partly depends on all of the effort that is put into it; there is certainly no business that would build itself without help. It is also worth avoiding anything that claims or implies they will 'build the business for you'. These marketing techniques attract those trying to get something for nothing and that is certainly not a successful path to follow. You need to be focused and you need to be determined to succeed if you want to make it big in this field.

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