-- Big Deal you already know that.
-- A site you control, either developed by you or outsourced. You need it. Its an absolute required tool. Be patient and plan the site thoroughly. Basis, simple but informative. No bells and whistles that confuses people. Keep it calm. The Internet is one large library, build your site with that in mind.
-- You may be surprised to know many people surfing the net have no intention of buying, they are looking for information to fill a need. If you have a product that at any given time fulfills that need you have a buyer. Information rules.
-- Above all fill your website with original, fresh, relevant and valuable content. People will love articles that are useful, not rambling nonsense. Add some value for the reader. Plus - good quality content will not only build your credibility, but it can also assist you to achieve a higher search engine ranking.
-- See yourself as an expert. Placing relevant and useful articles on your site will brand you as someone credible, defining you as a more trustworthy source when marketing your product or service.
Nugget #2: Capture there Attention
-- There is a lot of competition out there, fortunately for you most get it all wrong. You must always be one-step ahead of the hound - your competitors. To ensure that you capture a meaty share of your target market you must use every possible way to encourage people not only to visit your site, but also to click-though and continue perusing your web site resulting in possible/probable sales.
-- People love incentives, love them! Consider offering a newsletter, an e-zine, gratuitous software, free, anything free, product give aways, be creative anything you can think of it. We want visitors to sign up, you want their email, name and better still phone number. Its called an opt-in list, it will become your best friend.
Power Tool #3: Link Popularity
-- We need to work at driving heaps of targeted, more importantly pro-active traffic to your site. Link Popularity does that and more, search engines value it highly. Ensure you either learn or be sure that your web designer advices you on its benefits and plan on how it can be achieved.
-- To be super successful online, you need to hang out, whether personally or online with Super Successful and crazy like motivators, these people will move mountains, hang tough with them.
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