Thursday, June 12, 2008

What is a Mystery Shopper?

By Ethan Hunter

Even though mystery shopping is a big business these days, not many people actually know what it means. However, in order to become a mystery shopper it is actually fairly simple and it could be really rewarding too. As well as earning a little extra money and being able to get products for free, mystery shopping allows you to help out businesses which want to improve. You will usually work for a mystery shopping company and as a mystery shopper you will be assigned various stores to evaluate.

Your goal as a mystery shopper is simple - you are there to ultimately improve the company. As a mystery shopper you undertake assignments which will ask you to evaluate certain aspects of a business. You could be trying to see how friendly the staff are, how they deal with a complaint for example, or you could be evaluating how easy it is to find a particular product. Once you have gone into a business and done your evaluation, you will then have to fill out a form to record your findings. Once you have sent that to the company which hired you, they will analyze the findings and provide a plan to the business owner on how they can improve.

Although the mystery shopper performs that same type of job, the jobs themselves vary dramatically. For instance, if you were to become a mystery shopper with a number of companies, you could end up performing a restaurant, oil change, apartment, and clothing store shop in a single week. The type of assignment the mystery shopper does is dependent on the industry for which the shop is being completed.

Additionally, a mystery shopper will be reimbursed for his/her services in several ways. Typically, anything having to do with the hospitality field, such as hotels, restaurants, or fast-food places, would provide a reimbursement to a set figure. For example, you might be asked to shop a restaurant, which in return, would reimburse you for your meal up to $20 to $50, depending on the price of the menu items. However, many other shops will pay a flat fee. Keep in mind that some assignments provide the mystery shopper both, reimbursing for a service and/or product purchased, as well as a small fee.

In order to become a mystery shopper you will need to have a few certain qualities. These include being honest, being able to keep information confidential and you will also need integrity. Usually transportation is also required and you should speak English unless otherwise stated. As a mystery shopper you may also be required to have your own equipment such as a digital camera and a cell phone. However some companies will provide you with these if they are needed.

Overall you will need to have certain qualities in order to become a mystery shopper. Good communication skills and listening skills are also required. Being a mystery shopper is in a way similar to acting too. You should also be at least 18 years of age usually too.

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