Saturday, July 26, 2008

Article Marketing - New Ways To Boost Your Campaign

By Raymond Krost

Article marketing continues to make some serious noise online as more and more marketers discover its effectiveness and efficiency not only in terms of traffic generation but also in product promotion. Today, most of these marketers are trying all their might to dominate this field so they can drive more traffic to their website. If you are one of them, I'd say start multiplying your efforts so you can easily maximize the benefits that you can get from this tool. Here's how you can exactly do that:

Hire some help. This is one of the best and one of the most effective ways to get more things done. If you are just like any other online entrepreneur, you must also have a lot on your plate and you probably don't have the time to sit in front of your computer for hours to write and manually submit your articles. If that is the case, I suggest that you hire ghostwriters and article posters who can do the legwork for you. Where to find these people?

Search the web for freelancing sites like elance dot com. In here, you can find hundreds, if not thousands of skilled brains for hire. Go with those that have proven track of record and who are very familiar with your chosen niche. Remember, anything they write will affect your expert status online. Although you will have to pay $5-$12/article (submission included), you can be assured that this will boost your online exposure and page ranking in no time.

If you don't have money to spare and if you would rather do the legwork by yourself, I suggest that you spend more time writing.

Be straightforward. Your audience doesn't have much time to spare so avoid using fillers and lengthy introductions on your articles. Instead, offer all the information you have upfront and just say what you mean. Don't beat around the bush so you can easily make your content concise and relatively short.

It would help if you can write short articles that will run from 300-500 words as these are much quicker and easier to write.

Don't advertise on your articles. Never attempt to make your copies sound like sales letters if you don't want them to be rejected by the publishers. Instead of sales pitches and blatant ads, fill your content with valuable and useful information to keep your readers happy. When you do, you will increase the chances of your resource box being clicked.

Improve your open rate by using interesting titles. Titles that can lure online users to take a closer look at your content. Your titles must be well-written, well thought-out, direct to the point, and downright striking.

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