Sunday, July 27, 2008

How To Build A Business Through Home Party Plans

By J Turner

Women who are looking for a way to network with other women while building a business are often drawn to direct sales companies (also known as home party plans). Passion, purpose and profit is the incentive for women to share information about their business with family, friends and colleagues. Selling products directly to the customer away from a retail setup with minimum investment has driven stay at home moms and those who like the flexibility to direct sales. Cosmetics, kitchenware, home decor, toys and candles are just a few of the businesses promoted this way.

Most women in direct sales use one-on-one selling, home parties, online parties and in-home product demonstration. There are also many women in direct sales connecting online through "wahm" (aka work at home mom) websites, forums and email groups. They can find support on a variety of topics related to working at home.

Products are primarily sold through home parties where women invite their friends and family to shop and The company provides just the training and tips for such events on convincing and confident conversational skills. In fact women who are unsure of joining direct selling companies can network with other successful direct sales reps to learn more.

A lot of direct selling companies give you your own company website to order products and log in sales, this also makes it easier to reorder for regular customers and in turn introduce their friends to the website. Each time you make a sale, you earn a commission and if you recruit a sales person, you can earn out of their sales too!

Online parties are another way to promote your business through professional chat rooms designed specifically for direct selling. There can be sound effects, jukebox, person-to-person private chat and even party games! You will find a variety of sites online that offer these online party sites for a nominal fee.

The most effective way of convincing a potential buyer is demonstrating your product. Hoards of direct sellers host theme/ game parties coupled with live demonstrations of the product. Various websites provide tips for games, a theme for the party or the correct way of introducing the product. The top best selling products are lined up to be demonstrated and sold off during an evening of fun and food.

A number of resource sites geared toward women have cropped up to assist direct sellers with tips on building a successful business. Networking is something women are naturally good at personally, with the numerous options available now, they are also sharing opportunities, resources and information professionally.

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