Tuesday, July 29, 2008

Using Article Marketing For Traffic Generation

By Raymond Krost

These days, when millions of online entrepreneurs are using article marketing as their primary marketing arm, you need to be very aggressive in improving the quality of your articles and marketing techniques so you will not be left behind by your competitors.

I highly recommend article marketing. This is an effective, hassle-free marketing tool that can help you drive interested parties to your website and pull up your search engine ranking by just distributing quality articles over the World Wide Web.

Use attractive titles. If you want to increase your open rate, you need to make sure that your article titles are interesting and attention-grabbing. They must have the ability to move online users to open and read your articles. Make it a habit to use powerful, compelling words that can evoke action or use terms that can touch human emotions.

Create an author's bio. Leading article submission sites like EzineArticles dot com allow you to create an author's bio where you can communicate some of your personal information so you can easily build rapport with your readers. Take advantage of this and post your hobbies, areas of interest, expertise, and the problems you solve. Don't forget to include you most recent, most friendly-looking photo so online users can easily associate your personal information with a face.

Load your articles with valuable information. Although online users have limited attention span, they generally wouldn't mind reading articles if they are assured that they will get the information they need. Impress these people by loading your copies with useful and valuable information that are relevant to the lives of your potential clients.

Be always on the lookout for new issues that your potential clients might get interested in and be sure to be the first one to write about them.

However, manually submitting your articles to thousand of publishing sites can take so much of your writing time. I suggest that you get a software that can electronically distribute your articles online so you can save more time and energy.

Maximize your resource box. Did you know that most article submission sites will allow you to use up to three hyperlinks on your resource box? Take advantage of this and use at least two anchor texts and one absolute URL to boost your conversion rate.

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