You can easily drive quality traffic to your site through article marketing. This is the process of distributing quality articles over the World Wide Web so you can offer your potential clients the information they need, establish your expertise on your chosen niche, and build numerous inbound links that can dramatically help in pulling up your search engine ranking.
Power up your titles. One of the first things that you need to do in order to make some serious noise online when using this marketing tool is to ensure that your articles will be opened and read. You can easily do this by learning the art of creating interesting and attention-grabbing titles.
Ensure that your articles are publisher-friendly. I am sure you don't want your articles to be rejected once you submit them to article submission sites. So, make sure that you understand and abide by the rules set by the publishers. Your articles must run at least 300 words. They must be free from sales pitches, hyperlinks, and inappropriate content on the article body.
Use the inverted pyramid technique. You will need to promote further reading and compel online users to read your articles until they reach your resource box to boost your conversion rate. The inverted pyramid technique can help you with that. This is the process of putting all the important information on the first paragraph of your articles and placing supporting data on your succeeding paragraphs to keep your readers interested.
Talk about your products -- subtly. Without resorting to blatant ads and without sounding too pushy, you may talk about your offerings by highlighting their features and benefits on your content. Tell your readers how these products can help them in improving the quality of their lives and the various needs that they can address.
Keep your articles short. You don't need to produce 1,000-word article just to make your readers feel that you have so much information to share. Remember, you are writing for people who have short attention span and these people will truly appreciate it if you can educate them using 500 words or less. It would help if you can discuss highly specific topics and if you can avoid using fillers on your content.
Create an author's bio. Don't be another faceless online marketer. To easily build rapport with you readers, you may create an author's bio that can offer your potential clients some of your personal information. In this section, you can communicate your hobbies, your expertise, your willingness to help, etc. you may also include a friendly-looking photo to add some personal touch.
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