Multiply the number of your articles. As you might already know, article marketing is a game of numbers. If you want to generate more inbound links so you can easily push up your search engine ranking, you better think of ways on how you can boost the number of your copies and submissions.
You may also incorporate fear, exaggeration, or excitement that is proven to easily get people to open and read your articles.
Use the inverted pyramid technique. This is to keep your readers satisfied. You can do this by loading your first paragraphs with the juiciest details. When people see that the first 100 words of your articles are compelling, they are more likely to read your articles in their entirety.
To increase their exposure, you may also post them on relevant forums (provided that they allow hyperlinks so you can take your readers to your website), blogs, and websites. You may also use them as content for your newsletters or load them on your RSS feeds so you can still feed your potential clients with information even if they don't have the time to scour the internet. By doing this, you can easily multiply the number of your inbound links by up to tenfold.
Empathize. To easily build that personal connection with your readers, make sure that you make them feel that you do understand where they are coming from especially if you are discussing about their pressing issues. This simple gesture can help you get online users to trust you.
Get to know the people you are writing your content for. If you would like to make your content highly targeted and focused, you must first understand the needs and demands of your potential clients.
You may communicate your desire to help, your expertise, and the problems that you solve. Don't forget to include a striking call to action and an elevator pitch to move online users to act on your favor.
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