Sunday, July 20, 2008

Do Safelists Deliver The Goods?

By http://theonlineresourcesite.com

Internet Marketing's first lesson is that spam is something you just do not do. It can get you in more trouble than you ever imagined, including being banned or fined. Because of that, hundreds of thousands of people have begun to rely on and use safelists. These are gigungulous email lists of people who have agreed to let someone (anyone) send them some information about something. They end up being huge exchanges of spam among people who don't read them.

Just to see how they work in general, as an experiment for myself, and to see if they lived up to the promise of driving traffic to my sites, I set myself up with four safelists: Croc-Ads, GlobalSafelist, Herculist, and ListDotCom. I randomly picked these from the hundreds (or maybe thousands) out there. For all of them, I entered the required information for my own email, along with a zippy headline and content. I viewed these emails going to millions of empty email boxes, finding their way to an eagerly awaiting business opportunity seeker, jumping out at them and demanding a click.

Instead, my own mailbox was inundated with emails. I got over fifty the first sixty minutes. I had over two hundred by the end of the day. In a week, I was getting over SIX HUNDRED emails every day, all promising me the latest and greatest. Think about that for a second. I get over six hundred emails a day. I don't even scan through them anymore.

So, here's my advice on safelists: (if you really want to use one)

1. Create a phantom email account first. Gmail seems to work the best, as it can easily handle the volume. Just make sure you have a place separate from your regular email box.

2. Sign up for only one safe list. When your inbox volume levels out, you might want to add more, but if you start with six hundred a day like I did, you won't read any of them anyway.

3. Track your results for a week. If your own website is not experiencing an increase in traffic, cancel and move on.

My experienced conclusion is that there are several far more effective ways to drive traffic to your landing page. Perhaps they were a good idea at an earlier time, but for now, there is no way to stand out from the crowd.

About the Author:

No comments:

Blog Archive