Tuesday, July 22, 2008

Doing Article Marketing Correctly

By Raymond Krost

Article marketing is proven to be one of the most effective ways to pull up your search engine ranking because it allows you to generate quality inbound links for your website by just writing and submitting your articles online. As you know, great page ranking means more traffic as your website will be highly visible on search page results.

Give your readers good content. Make your readers feel that you truly appreciate the time they spend on your articles by giving them what they are truly looking for - information. Through your content, provide them with answers to their questions or give them information that can help in resolving their pressing issues.

Use compelling article summary. When you submit your articles online, publishing sites just like ezinearticles and goarticles dot com will require you to create a short summary for your articles.

Don't just tell your readers the gist of your content, instead stress out the benefits that they can get once they open and read your article. This is one great way of enticing these people to take a second look at your content so you can easily increase your open rate.

Bank on your titles. Too often, article marketers especially those who are new in the online arena spend so much time making their content outstanding without really paying much attention to their headlines. They are not aware that titles are some of the most important elements in article marketing that should never be taken for granted. Why? The answer is simple: it doesn't matter if your articles contain the most valuable information; if your titles can't get the attention of online users your articles will remain unread.

Pimp up your Resource Box. Put in your name, a valid URL pointing to your page or site , your marketing pitch, and your come-on tag line. It is very important to create a precise yet engaging Resource Box.

Look for commercial sites that needed traffic. Make an offer that would allow you to write good publicity about them through articles, and in return you get to post it to their website for free. The advantage here is that if it works, then you can get paid the next time you offer your writing services again.

Check the performance of your articles. Identify which articles are not generating enough attention online. Improve them by making their titles more interesting and their content more informative to increase their clickthrough and conversion rate.

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