Because you have a lot of people promoting your product, it will now also be seen as a popular product. This also adds to your sales. It is a sort of viral effect. You may have to share 50% of the sales with your affiliates, but you will still end up making good money.
Let's say you didn't want to share with your affiliates, and you are just going to promote it yourself. Could you do as well by yourself as opposed to using affiliates? Well let's have a look at it. You have a list of 100,000 subscribers. You advertise to your list and get to a 0.04% conversion rate. This means that you would sell 400 copies of your product and get to keep 100% of the income.
Now, of course, you still use your list, but we also have 100 affiliates promoting the product. Now if each affiliate made 10 sales, you have made a further 1000 sales of your product. It's true, you may now have to share 50% of the income with your affiliates, but you have still made a lot more money than if you had gone it alone.
If you own a product, you really need to use an affiliate program. How can you set up an affiliate program? There are two ways and both of them a good. You could buy software to run on your server. I've personally had experience with a software program called Jam Affiliates from Jrox.com. It is powerful and easy to use and administer.
Another way you could go, is to use ClickBank. Many affiliates prefer ClickBank, as they are assured, they will be paid. Another advantage of ClickBank, is that you don't need to go through the difficulties of installing a script on your server. Affiliates can join ClickBank for free. To be a seller on ClickBank requires a small one time fee.
As I mentioned earlier affiliates love ClickBank, because they are assured of payments. But for you as the seller it also has a great advantage. ClickBank recruits the affiliates. ClickBank pays the affiliates. So the money you get from ClickBank is yours. Your affiliates have already been paid. All the administration headaches are handled by ClickBank, and not you.
The option of running your own affiliate program or running with ClickBank both viable and good options. It's obvious, that to really be successful online. You must use affiliates and an affiliate program. The easiest way to go, is to use ClickBank as all the administration problems are handled by them. So even though they take a small commission, it is well worth it.
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