HTML is simply a set of rules and syntax for defining a web page. Unless you are in the website development business, you won't have to learn much more than these two things.
1. Creating a link. The most common bit of HTML is making a link. The format is:
"a href="WEBSITE.COM">TEXT YOU WANT TO SHOW a/" Note: There will be a "<" before this, and a ">" at the end to tell the program where the command begins and ends.
As an example, if you have a web page named, "http://EzineArticles.com/?expert=Jack_Beddall" and you want a link that says, "Articles by Jack Beddall," you would use the following syntax:
href="http://EzineArticles.com/?expert=Jack_Beddall">Articles by Jack Beddall a/. This would show a link that said "Articles by Jack Beddall." Clicking on the "Jack Beddall" will take you to the URL described.
For ease, I keep an Word file (although it could be an Excel file as easily) with two columns. In the first column, I have the name of the text I want to display, and the second column is the link itself. I add one by copying the template syntax to the file, and then filling in the website name between the quote marks, and the text I want to show between the < and >. To make sure it works, I always copy and paste it into my browser before I actually use it. This is in a file called "html links." Whenever I need to place a link in an email or on a web page, I open the "html links" file, copy the link I want, and paste it to where it belongs. The whole process can be done in about 15 seconds.
2. Banners work exactly the same way, with exactly the same syntax. You most likely will never create a banner by yourself, but will get the code from whomever it is that is providing the banner. It will have two parts, an HREF, which is the website it will go to, and an IMG SRC, which is where the banner itself is located. Again, it is simply a matter of copy and paste.
So there you have it. All you need to know about HTML in one easy lesson, and you didn't have to buy a $69 ebook.
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