Wednesday, July 16, 2008

Site Flipping - Investments That Pay Dividends (Part 2)

By Smash Masterson

It is pretty plain to see exactly what somebody wants by want they have typed out on the keyboard: There are so many people that search for cell phones who will actually type in cellphones.com time after time so these guys can save loads in advertising costs.

Quality has not effect on your site's traffic. Banners and pop ups have no negative effect on traffic. A high price range product will not deter traffic. The quality of the site content won't even stop traffic coming. The reason is that the actual domain name is that powerful that it alone will send your site traffic. I would highly recommend that you would do the opposite though to get better conversions.

Type-in traffic which is when people type the URL into the search box is actually responsible for about half of internet traffic and is commonly known as direct navigation. If we just expand this a little bit though to see real results, about 30% of the total are just for Yahoo, MSN and Google. It really is incredible and I found out about all of these facts and other online user habits in a seminar last month and these user tips really will help you make lots of money.

1) 31% of all searches are done in the address bar. 2) 28% of all address lookups are done in the search bar. The fact is, we Domainers make our bread and butter because nobody ever really learned how to use the Internet, it's all been through trial and error. That probably explained why "yahoo.com" was our number one searched term;)

So what's CellPhones.com worth anyway? About 125,000 hot responsive visitors a month! And what are they worth, pray tell? Well, if you park the page and get paid on click revenue, it might be worth $15,000 - $30,000 a month... just based on type-in traffic. If you were offsetting the cost of advertising for an affiliate promotion, a click for a term like "cell phones" might go for buck or so, so you'd come out ahead by over six figures per month.

And if you own a store that actually sells cell phones? Well lordy lord, you just hit the holy grail because CellPhones.com may be able to generate $2 - $3 million dollars per year in increased sales, especially because of the massive credibility the domain gives you. All of which make CellPhones.com a seven figure domain. The bottom line is that domains are more than simply a place to stick your site or a name you can resell for a profit. Investment-grade keyword domains are the very basis for an e commerce powerhouse that can pay you dividends and provide income until you sell the site.

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